Hello. I’m Seb.

I’m a consultant to game development studios on utilising user research.

I work as Managing Director of Player Research in Brighton, UK.

Game design improvements informed by my research have led to more fun for billions of players.

Player data empowers game studios to confidently ideate, iterate and polish their ideas. It effectively accelerates game development, and reduces operational risk.

And of course it is essential to creating games that players love.

I’ve contributed to 200+ commercial video games as a player researcher, and a further 100+ as research strategist.

You might like to follow me on Twitter or on LinkedIn or contact me directly.

My professional milestones